{"id":2915,"date":"2023-11-14T20:36:13","date_gmt":"2023-11-14T19:36:13","guid":{"rendered":"https:\/\/alarabtv.info\/?p=2915"},"modified":"2023-11-14T20:39:31","modified_gmt":"2023-11-14T19:39:31","slug":"journee-nationale-de-linformation-une-etape-essentielle-pour-evaluer-la-realite-de-la-presse-et-prospecter-les-perspectives-davenir","status":"publish","type":"post","link":"https:\/\/alarabtv.info\/?p=2915","title":{"rendered":"Journ\u00e9e nationale de l\u2019information: une \u00e9tape essentielle pour \u00e9valuer la r\u00e9alit\u00e9 de la presse et prospecter les perspectives d\u2019avenir"},"content":{"rendered":"\n<p dir=\"ltr\"><strong>Publi\u00e9 Par Chaine Alarab &#8211; Avec MAP<br><\/strong><\/p>\n\n\n\n<p dir=\"ltr\"><strong>Rabat \u2013 C\u00e9l\u00e9br\u00e9e le 15 novembre de chaque ann\u00e9e, la journ\u00e9e nationale de l\u2019information offre l\u2019occasion de faire le bilan du progr\u00e8s r\u00e9alis\u00e9 par le secteur de la presse au Maroc, tout en \u00e9valuant la r\u00e9alit\u00e9 de la profession et en prospectant les perspectives d\u2019avenir.<br>En d\u00e9pit du progr\u00e8s r\u00e9alis\u00e9, les professionnels du secteur aspirent toujours \u00e0 promouvoir une presse nationale libre et responsable \u00e0 m\u00eame d\u2019accompagner les d\u00e9fis impos\u00e9s par les d\u00e9veloppements sur les sc\u00e8nes nationale et internationale.<br>A cet \u00e9gard, la r\u00e9forme escompt\u00e9e du paysage m\u00e9diatique vise, entre autres, \u00e0 \u00e9difier des entreprises de presse comp\u00e9titives, notamment face aux d\u00e9fis que rencontrent aujourd\u2019hui les diff\u00e9rents genres journalistiques.<br>Ainsi et parmi ces d\u00e9fis figurent ceux auxquels fait face la presse \u00e9crite avec la forte baisse aussi bien du taux du lectorat que des ventes des journaux.<br>Malgr\u00e9 les acquis r\u00e9alis\u00e9s, gr\u00e2ce notamment \u00e0 la convention collective sign\u00e9e par le Syndicat National de la Presse Marocaine, l\u2019Association Nationale des M\u00e9dias et des \u00c9diteurs et le minist\u00e8re de tutelle, certaines entreprises de presse n\u2019appliquent pas les termes de cette convention, ce qui rend difficile la promotion de ce genre journalistique.<br>A cet \u00e9gard, l\u2019enseignant-chercheur Abdessamad Moutie, directeur adjoint \u00e0 l\u2019ISIC, estime que pour continuer \u00e0 exister, la presse \u00e9crite doit adopter des strat\u00e9gies \u00e9ditoriales soutenant le contenu, tout en cherchant \u00e0 interagir avec le public.<br>Dans une d\u00e9claration \u00e0 la MAP, il a relev\u00e9 que les journaux doivent s\u2019inspirer de certaines exp\u00e9riences r\u00e9ussies en utilisant les supports digitaux dont Facebook, Twitter et Instagram, le but \u00e9tant d\u2019attirer plus de lecteurs.<br>La presse \u00e9crite doit aussi opter pour les applications mobiles qui pr\u00e9sentent des informations d\u2019une mani\u00e8re fluide et rapide, tout en diversifiant le contenu multim\u00e9dia: vid\u00e9os, photos, infographies podcasts, a-t-il dit.<br>Concernant le secteur audiovisuel, M. Moutie soutient qu\u2019en d\u00e9pit de la mutation enregistr\u00e9e avec la fin du monopole et la cr\u00e9ation de plusieurs cha\u00eenes et radios, le produit national ne r\u00e9pond toujours pas aux attentes du public, plaidant pour plus de qualit\u00e9 et de professionnalisme dans l\u2019offre audiovisuelle.<br>Dans ce sens, les m\u00e9dias audiovisuels sont appel\u00e9s \u00e0 utiliser davantage les nouvelles technologies de l\u2019information pour avoir un contenu diversifi\u00e9 et attractif, a-t-il poursuivi, insistant sur l\u2019importance de la diversification du produit pour faire face \u00e0 une concurrence de plus en plus rude.<br>M. Moutie a, en outre, affirm\u00e9 qu\u2019il faut revoir la grille des programmes des cha\u00eenes th\u00e9matiques en s\u2019ouvrant sur des sujets en phase avec la dynamique que connaissent la soci\u00e9t\u00e9 et l\u2019\u00e9conomie marocaines.<br>Il a aussi soulign\u00e9 la n\u00e9cessit\u00e9 de d\u00e9velopper les stations radio pour qu\u2019elles s\u2019ouvrent sur des sujets int\u00e9ressant l\u2019ensemble des franges de la soci\u00e9t\u00e9 \u00e0 travers des grilles de programmes ax\u00e9s sur la proximit\u00e9.<br>Abordant la r\u00e9alit\u00e9 de la presse \u00e9lectronique, M. Moutie a indiqu\u00e9 que m\u00eame si certains sites et plateformes ont contribu\u00e9 au d\u00e9bat politique et \u00e9conomique national en accompagnant avec plus de professionnalisme certains sujets int\u00e9ressant le citoyen, cette exp\u00e9rience reste limit\u00e9e en termes de qualit\u00e9 et de professionnalisme.<br>Il a ainsi mis l\u2019accent sur l\u2019importance pour ce genre journalistique de d\u00e9velopper le contenu, en interagissant avec les observations et les attentes du public, faisant savoir que la presse \u00e9lectronique fait face aux r\u00e9percussions de la r\u00e9volution m\u00e9diatique avec notamment les probl\u00e8mes li\u00e9s \u00e0 la d\u00e9ontologie et aux fake news.<br>La c\u00e9l\u00e9bration de la journ\u00e9e nationale de l\u2019information constitue donc l\u2019occasion d\u2019\u00e9tablir un diagnostic de la situation de la presse, tout en proposant des solutions ad\u00e9quates \u00e0 m\u00eame de permettre \u00e0 ce secteur de contribuer pleinement \u00e0 la dynamique que conna\u00eet le pays.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Publi\u00e9 Par Chaine Alarab &#8211; Avec MAP Rabat \u2013 C\u00e9l\u00e9br\u00e9e le 15 novembre de chaque ann\u00e9e, la journ\u00e9e nationale de<\/p>\n","protected":false},"author":3,"featured_media":2780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[287],"tags":[],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/JOURNOU-150x150.jpg?v=1709053330","medium":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/JOURNOU-300x165.jpg?v=1709053330","medium_large":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/JOURNOU.jpg?v=1709053330","large":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/JOURNOU.jpg?v=1709053330","1536x1536":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/JOURNOU.jpg?v=1709053330","2048x2048":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/JOURNOU.jpg?v=1709053330","colormag-highlighted-post":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/JOURNOU-392x272.jpg?v=1709053330","colormag-featured-post-medium":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/JOURNOU-390x205.jpg?v=1709053330","colormag-featured-post-small":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/JOURNOU-130x90.jpg?v=1709053330","colormag-featured-image":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/JOURNOU.jpg?v=1709053330","colormag-default-news":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/JOURNOU-150x150.jpg?v=1709053330","colormag-featured-image-large":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/JOURNOU.jpg?v=1709053330","colormag-elementor-block-extra-large-thumbnail":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/JOURNOU.jpg?v=1709053330","colormag-elementor-grid-large-thumbnail":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/JOURNOU.jpg?v=1709053330","colormag-elementor-grid-small-thumbnail":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/JOURNOU-285x312.jpg?v=1709053330","colormag-elementor-grid-medium-large-thumbnail":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/JOURNOU-567x198.jpg?v=1709053330"},"magazineBlocksPostAuthor":{"name":"\u0642\u0646\u0627\u0629 \u0627\u0644\u0639\u0631\u0628","avatar":"https:\/\/secure.gravatar.com\/avatar\/1a8b6aef48e5cc80b735b0d414f872ef?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":"0","magazineBlocksPostExcerpt":"Publi\u00e9 Par Chaine Alarab &#8211; Avec MAP Rabat \u2013 C\u00e9l\u00e9br\u00e9e le 15 novembre de chaque ann\u00e9e, la journ\u00e9e nationale de","magazineBlocksPostCategories":["Art &amp; Culture"],"magazine_blocks_featured_image_url":{"full":["https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/JOURNOU.jpg?v=1709053330",567,312,false],"medium":["https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/JOURNOU-300x165.jpg?v=1709053330",300,165,true],"thumbnail":["https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/JOURNOU-150x150.jpg?v=1709053330",150,150,true]},"magazine_blocks_author":{"display_name":"\u0642\u0646\u0627\u0629 \u0627\u0644\u0639\u0631\u0628","author_link":"https:\/\/alarabtv.info\/?author=3"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/1a8b6aef48e5cc80b735b0d414f872ef?s=96&d=mm&r=g","magazine_blocks_category":"<a href=\"https:\/\/alarabtv.info\/?cat=287\" rel=\"category\">Art &amp; Culture<\/a>","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Journ\u00e9e nationale de l\u2019information: une \u00e9tape essentielle pour \u00e9valuer la r\u00e9alit\u00e9 de la presse et prospecter les perspectives d\u2019avenir - Al Arab TV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alarabtv.info\/?p=2915\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Journ\u00e9e nationale de l\u2019information: une \u00e9tape essentielle pour \u00e9valuer la r\u00e9alit\u00e9 de la presse et prospecter les perspectives d\u2019avenir - Al Arab TV\" \/>\n<meta property=\"og:description\" content=\"Publi\u00e9 Par Chaine Alarab &#8211; 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