{"id":7546,"date":"2024-04-03T10:43:31","date_gmt":"2024-04-03T09:43:31","guid":{"rendered":"https:\/\/alarabtv.info\/?p=7546"},"modified":"2024-04-03T10:43:31","modified_gmt":"2024-04-03T09:43:31","slug":"mehdi-bensaid-le-tourisme-culturel-un-levier-dattractivite-de-loffre-touristique-nationale","status":"publish","type":"post","link":"https:\/\/alarabtv.info\/?p=7546","title":{"rendered":"Mehdi Bensaid : \u00ab\u00a0Le tourisme culturel, un levier d’attractivit\u00e9 de l\u2019offre touristique nationale\u00a0\u00bb"},"content":{"rendered":"

Cha\u00eene AlArabTV-avec MAP<\/strong><\/p>\n

Le tourisme culturel est un levier de diversification de l\u2019offre touristique nationale et d’am\u00e9lioration de son attractivit\u00e9, particuli\u00e8rement dans la perspective de l\u2019organisation de la Coupe du monde de football 2030, a indiqu\u00e9 mardi le ministre de la Jeunesse, de la Culture et de la Communication, Mohamed Mehdi Bensaid.<\/strong><\/h3>\n

La richesse du patrimoine culturel national repr\u00e9sente une opportunit\u00e9 pour faire conna\u00eetre l\u2019industrie du tourisme au Maroc, en tant que vecteur important de consommation des produits de l\u2019artisanat, des industries culturelles et cr\u00e9atives, a soulign\u00e9 M. Bensaid qui pr\u00e9sentait un expos\u00e9 sur \u00ab\u00a0les efforts du minist\u00e8re au service de la promotion du tourisme culturel\u00a0\u00bb devant la commission th\u00e9matique charg\u00e9e de pr\u00e9parer la session annuelle d\u2019\u00e9valuation des politiques publiques dans le domaine touristique (Chambre des conseillers).<\/strong><\/p>\n

Il a relev\u00e9 \u00e0 cet \u00e9gard que la consommation directe ou indirecte du contenu culturel n\u2019est pas sans impact sur d\u2019autres cr\u00e9neaux de l\u2019\u00e9conomie du pays, notant \u00e0 titre d\u2019exemple que l\u2019\u00e9valuation d\u2019un tel impact dans le cas du Festival Gnaoua et Musiques du Monde d\u2019Essaouira fait ressortir que chaque dirham investi dans cette manifestation rapporte 17 dirhams \u00e0 la ville.<\/strong><\/p>\n

Le minist\u00e8re de tutelle a \u0153uvr\u00e9 pour la mise en place de centres de promotion du patrimoine vou\u00e9s \u00e0 la pr\u00e9servation du patrimoine culturel et au d\u00e9veloppement de l\u2019offre du patrimoine local, notamment dans les zones recul\u00e9es en les int\u00e9grant dans les circuits touristiques, a-t-il poursuivi, pr\u00e9cisant que le centre d\u2019Ighoud \u00e9merge comme un mod\u00e8le \u00e0 part puisqu\u2019il relie un site d\u2019importance arch\u00e9ologique mondiale au circuit touristique Safi-Marrakech-Essaouira.<\/strong><\/p>\n

Dans le m\u00eame souci de faire conna\u00eetre l\u2019histoire des sites arch\u00e9ologiques, le minist\u00e8re a lanc\u00e9 une s\u00e9rie d\u2019activit\u00e9s ax\u00e9es sur le patrimoine sous le signe \u00ab\u00a0nostalgie\u00a0\u00bb, au menu desquelles figurent des programmes culturels, des pi\u00e8ces th\u00e9\u00e2trales et d\u2019autres \u00e9v\u00e8nements artistiques visant \u00e0 mettre en lumi\u00e8re diverses civilisations. Cette manifestation culturelle qui s\u2019\u00e9tend sur l\u2019ann\u00e9e en cours concerne les sites de Chellah, du Palais de la Bahia et du Palais El Badi.<\/strong><\/p>\n

D\u2019autre part, le secteur cin\u00e9matographique contribue \u00e0 son tour au renforcement de l\u2019activit\u00e9 touristique et \u00e0 la promotion du Maroc en tant que destination touristique, a-t-il ajout\u00e9, rappelant que le Royaume demeure une destination privil\u00e9gi\u00e9e pour la production cin\u00e9matographique, en raison de sa diversit\u00e9 g\u00e9ographique, de ses paysages naturels et de ses villes historiques.<\/strong><\/p>\n

    \n
  1. Bensaid a en outre \u00e9voqu\u00e9 les d\u00e9fis \u00e0 relever en la mati\u00e8re, \u00e0 la t\u00eate desquels figure la promotion de l\u2019image du Maroc sur internet et sur les r\u00e9seaux sociaux \u00e0 un moment o\u00f9 le Royaume s\u2019engage dans les pr\u00e9paratifs en vue de l\u2019organisation de la Coupe du monde 2030. L\u2019accent doit \u00eatre mis sur les \u00e9volutions sociales du tourisme, les pr\u00e9occupations d\u2019ordre environnemental, la durabilit\u00e9 et les exp\u00e9riences authentiques, tout en veillant \u00e0 l\u2019exploration de nouveaux secteurs du tourisme culturel, dont le patrimoine contemporain et industriel, en plus du renforcement de la coop\u00e9ration interminist\u00e9rielle et des partenariats avec les \u00e9lus et la soci\u00e9t\u00e9 civile.<\/strong><\/li>\n<\/ol>\n

    Pour sa part, le pr\u00e9sident de la commission th\u00e9matique charg\u00e9e de pr\u00e9parer la session annuelle consacr\u00e9e aux politiques publiques dans le domaine touristique, Mohamed Hanine, a indiqu\u00e9 que cette rencontre s\u2019inscrit dans un esprit d\u2019\u00e9valuation des programmes et des politiques publiques sur lesquelles se penche le minist\u00e8re en vue d\u2019am\u00e9liorer l\u2019attractivit\u00e9 du Maroc sur le plan touristique.<\/strong><\/p>\n

    Il a not\u00e9 \u00e0 ce propos que l\u2019ex\u00e9cutif \u0153uvre \u00e0 la promotion du secteur touristique \u00e0 la faveur d\u2019une s\u00e9rie de chantiers compl\u00e9mentaires, destin\u00e9s entre autres \u00e0 faire de la culture un v\u00e9ritable outil d\u2019attractivit\u00e9 du tourisme au niveau tant local qu\u2019international et \u00e0 valoriser le potentiel dont regorge le Royaume dans les domaines de port\u00e9e culturelle.<\/strong><\/p>\n

    Le tourisme culturel, a-t-il dit, rev\u00eat une importance capitale parmi les politiques publiques compte tenu de la convergence des programmes y aff\u00e9rents dans la synergie des programmes avec ceux du minist\u00e8re du Tourisme, de l\u2019Artisanat et de l\u2019\u00c9conomie sociale et solidaire dans le cadre de la feuille de route 2023-2026.<\/strong><\/p>\n

    \n","protected":false},"excerpt":{"rendered":"

    Cha\u00eene AlArabTV-avec MAP Le tourisme culturel est un levier de diversification de l\u2019offre touristique nationale et d’am\u00e9lioration de son attractivit\u00e9,<\/p>\n","protected":false},"author":3,"featured_media":2742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[287],"tags":[],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/BENSAID-1-150x150.jpg?v=1709053333","medium":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/BENSAID-1-300x165.jpg?v=1709053333","medium_large":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/BENSAID-1.jpg?v=1709053333","large":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/BENSAID-1.jpg?v=1709053333","1536x1536":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/BENSAID-1.jpg?v=1709053333","2048x2048":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/BENSAID-1.jpg?v=1709053333","colormag-highlighted-post":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/BENSAID-1-392x272.jpg?v=1709053333","colormag-featured-post-medium":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/BENSAID-1-390x205.jpg?v=1709053333","colormag-featured-post-small":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/BENSAID-1-130x90.jpg?v=1709053333","colormag-featured-image":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/BENSAID-1.jpg?v=1709053333","colormag-default-news":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/BENSAID-1-150x150.jpg?v=1709053333","colormag-featured-image-large":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/BENSAID-1.jpg?v=1709053333","colormag-elementor-block-extra-large-thumbnail":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/BENSAID-1.jpg?v=1709053333","colormag-elementor-grid-large-thumbnail":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/BENSAID-1.jpg?v=1709053333","colormag-elementor-grid-small-thumbnail":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/BENSAID-1-285x312.jpg?v=1709053333","colormag-elementor-grid-medium-large-thumbnail":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/BENSAID-1-567x198.jpg?v=1709053333"},"magazineBlocksPostAuthor":{"name":"\u0642\u0646\u0627\u0629 \u0627\u0644\u0639\u0631\u0628","avatar":"https:\/\/secure.gravatar.com\/avatar\/1a8b6aef48e5cc80b735b0d414f872ef?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":"0","magazineBlocksPostExcerpt":"Cha\u00eene AlArabTV-avec MAP Le tourisme culturel est un levier de diversification de l\u2019offre touristique nationale et d’am\u00e9lioration de son attractivit\u00e9,","magazineBlocksPostCategories":["Art & Culture"],"magazine_blocks_featured_image_url":{"full":["https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/BENSAID-1.jpg?v=1709053333",567,312,false],"medium":["https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/BENSAID-1-300x165.jpg?v=1709053333",300,165,true],"thumbnail":["https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/BENSAID-1-150x150.jpg?v=1709053333",150,150,true]},"magazine_blocks_author":{"display_name":"\u0642\u0646\u0627\u0629 \u0627\u0644\u0639\u0631\u0628","author_link":"https:\/\/alarabtv.info\/?author=3"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/1a8b6aef48e5cc80b735b0d414f872ef?s=96&d=mm&r=g","magazine_blocks_category":"Art & Culture<\/a>","yoast_head":"\nMehdi Bensaid : "Le tourisme culturel, un levier d'attractivit\u00e9 de l\u2019offre touristique nationale" - 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