{"id":7701,"date":"2024-04-19T18:56:34","date_gmt":"2024-04-19T17:56:34","guid":{"rendered":"https:\/\/alarabtv.info\/?p=7701"},"modified":"2024-04-19T18:56:34","modified_gmt":"2024-04-19T17:56:34","slug":"essaouira-innovation-competitivite-et-formation-pour-la-nouvelle-generation-dartisans-du-textile-et-de-lhabillement","status":"publish","type":"post","link":"https:\/\/alarabtv.info\/?p=7701","title":{"rendered":"Essaouira : Innovation, comp\u00e9titivit\u00e9 et formation pour la nouvelle g\u00e9n\u00e9ration d\u2019artisans du textile et de l\u2019habillement"},"content":{"rendered":"

Par Cha\u00eene AlArabTV<\/strong><\/p>\n

Le coup d\u2019envoi d\u2019un projet de formation continue au profit des ma\u00eetres artisans du secteur textile, habillement et cuir au Maroc, a \u00e9t\u00e9 donn\u00e9, jeudi \u00e0 Essaouira, \u00e0 l\u2019initiative du minist\u00e8re du Tourisme, de l\u2019Artisanat et de l\u2019Economie solidaire, et du Bureau de l\u2019UNESCO pour le Maghreb.<\/strong><\/h3>\n

Cette initiative, dont la c\u00e9r\u00e9monie de lancement a \u00e9t\u00e9 marqu\u00e9e par la pr\u00e9sence du Conseiller de Sa Majest\u00e9 le Roi et Pr\u00e9sident fondateur de l\u2019Association Essaouira-Mogador, M. Andr\u00e9 Azoulay, du gouverneur de la province d\u2019Essaouira, M. Adil El Maliki, du directeur du Bureau de l\u2019UNESCO pour le Maghreb, M. Eric Falt, ainsi que des repr\u00e9sentants de d\u00e9partements minist\u00e9riels concern\u00e9s, se d\u00e9roulera du mois d\u2019avril \u00e0 septembre prochain et b\u00e9n\u00e9ficiera \u00e0 pr\u00e8s de 300 personnes, dont plus de 80% sont des femmes.<\/strong><\/p>\n

Dispens\u00e9es \u00e0 Essaouira, Agadir, Marrakech, T\u00e9touan, Al Hoceima, B\u00e9ni Mellal et Rabat, ces sessions de formation ont pour objectif de renforcer les connaissances et les comp\u00e9tences des ma\u00eetres artisans en activit\u00e9, favorisant ainsi l\u2019innovation, la qualit\u00e9 des produits et la comp\u00e9titivit\u00e9 globale du secteur du textile, de l\u2019habillement et du cuir au Maroc.<\/strong><\/p>\n

\u201cEssaouira, ville apprenante de l\u2019UNESCO et Cit\u00e9 inscrite sur la liste du patrimoine mondial des villes les plus cr\u00e9atives, donne tout son sens au lancement d\u2019un cycle de formation pour la nouvelle g\u00e9n\u00e9ration d\u2019artisans dans les secteurs du textile, de l\u2019habillement et des parures, initi\u00e9 par l\u2019UNESCO\u201d, a d\u00e9clar\u00e9 M. Azoulay dans une allocution d\u2019ouverture.<\/strong><\/p>\n

\u201cAu c\u0153ur du patrimoine, du savoir-faire et de l\u2019identit\u00e9 culturelle du Royaume, ces secteurs vont conforter et revitaliser leurs talents pour faire converger la profondeur et la riche singularit\u00e9 de nos habits et parures traditionnels avec les tendances, les modes de vie et les atouts des nouvelles technologies\u201d, a relev\u00e9 le Conseiller de SM le Roi, affirmant que ce cycle de formation lanc\u00e9 dans la Cit\u00e9 des Aliz\u00e9s contribuera, par la formation et l\u2019\u00e9ducation, \u00e0 donner une nouvelle impulsion encourageant l\u2019innovation et la comp\u00e9titivit\u00e9 dans la grande communaut\u00e9 de nos ma\u00eetres artisans.<\/strong><\/p>\n

De son c\u00f4t\u00e9, M. Falt a soulign\u00e9 l\u2019alignement de ce projet avec la nouvelle strat\u00e9gie de l\u2019UNESCO pour l\u2019apprentissage tout au long de la vie, pr\u00e9cisant que cette initiative ambitionne d\u2019accro\u00eetre l\u2019attractivit\u00e9 et la comp\u00e9tence de tous les acteurs du secteur de l\u2019artisanat au Maroc, \u00e0 travers l\u2019am\u00e9lioration de la qualit\u00e9 de leurs produits, notamment sur le march\u00e9 international.<\/strong><\/p>\n

Mettant l\u2019accent sur l\u2019importance de la formation continue dans le domaine de l\u2019artisanat, le responsable onusien a expliqu\u00e9 que ce projet a pour finalit\u00e9 de d\u00e9monter l\u2019impact \u00e9conomique positif r\u00e9sultant du renforcement des comp\u00e9tences des ma\u00eetres artisans sur la productivit\u00e9, la qualit\u00e9 des produits et la comp\u00e9titivit\u00e9 globale du secteur textile- habillement et cuir au Maroc, contribuant ainsi \u00e0 sa croissance \u00e9conomique durable.<\/strong><\/p>\n

\u201cEn d\u00e9marrant par Essaouira, une ville dot\u00e9e d\u2019un p\u00f4le attractif pour l\u2019artisanat, nous r\u00e9pondons \u00e0 un besoin manifeste de modernisation et d\u2019adaptation au march\u00e9 contemporain tout en pr\u00e9servant les traditions marocaines s\u00e9culaires\u201d, a-t-il ajout\u00e9 dans une d\u00e9claration \u00e0 la MAP.<\/strong><\/p>\n

Pour sa part, Hassan Chouikh, directeur de la formation professionnel au D\u00e9partement de l\u2019Artisanat et de l\u2019Economie sociale et solidaire, a fait savoir que l\u2019habillement traditionnel contribue \u00e0 hauteur de 33% du total du chiffre d\u2019affaires et de 37% du total d\u2019emplois dans le secteur de l\u2019artisanat d\u2019art et de production, qui a r\u00e9alis\u00e9 en 2022 un chiffre d\u2019affaires de 69,3 milliards de dirhams et a employ\u00e9 1,22 million d\u2019artisans.<\/strong><\/p>\n

Compar\u00e9s aux derniers chiffres disponibles, soit ceux de 2018, ces indicateurs montrent que, quatre ans apr\u00e8s la crise de Covid-19, le secteur de l\u2019artisanat d\u2019art et de production est en bonne voie de reprise, a-t-il expliqu\u00e9 dans une d\u00e9claration similaire.<\/strong><\/p>\n

\u201cLe renforcement des comp\u00e9tences des artisans dans ces m\u00e9tiers rev\u00eat une importance cruciale, et un tournant dans la promotion de l\u2019excellence dans le secteur artisanal et le soutien \u00e0 l\u2019innovation, ainsi qu\u2019au renforcement du statut des artisans en tant qu\u2019acteurs cl\u00e9s de ce secteur vital\u201d, a poursuivi M. Chouikh.<\/strong><\/p>\n

Ce s\u00e9minaire de lancement dans la Cit\u00e9 des Aliz\u00e9s de ce projet de formation continue a constitu\u00e9 l\u2019occasion de pr\u00e9senter \u00e0 une audience large, la port\u00e9e et les r\u00e9sultats attendus, tout en consolidant l\u2019adh\u00e9sion des parties prenantes.<\/strong><\/p>\n

Par la m\u00eame occasion, le premier module de formation au profit de deux groupes de b\u00e9n\u00e9ficiaires issus de la province d\u2019Essaouira a \u00e9t\u00e9 d\u00e9ploy\u00e9 dans les locaux du Centre de formation au Complexe int\u00e9gr\u00e9 de l\u2019Artisanat \u00e0 Essaouira.<\/strong><\/p>\n

A noter que cette intervention s\u2019inscrit dans le cadre du projet \u201cFormation de qualit\u00e9 pour l\u2019emploi et l\u2019entreprenariat dans le secteur textile habillement cuir au Maroc (2023-2025)\u201d, mis en \u0153uvre par le Bureau de l\u2019UNESCO pour le Maghreb dans le but d\u2019am\u00e9liorer la qualit\u00e9, la pertinence et l\u2019attractivit\u00e9 de la formation dans ce secteur strat\u00e9gique, \u00e0 travers le soutien en ing\u00e9nierie de formation, le perfectionnement des formateurs, tuteurs et ma\u00eetres d\u2019apprentissage, ainsi que la formation des apprenants.<\/strong><\/p>\n

Les partenaires du projet comprennent les centres de formation sp\u00e9cialis\u00e9s dans le textile, l\u2019habillement et le cuir relevant de l\u2019Office de la Formation Professionnelle et de la Promotion du Travail (OFPPT), ainsi que les \u00e9tablissements similaires relevant du D\u00e9partement de l\u2019Artisanat et de l\u2019\u00c9conomie Sociale et Solidaire.<\/strong><\/p>\n

En outre, l\u2019\u00c9cole Sup\u00e9rieure de l\u2019Industrie Textile et de l\u2019Habillement (ESITH) ainsi que l\u2019Acad\u00e9mie Casa Moda sont \u00e9galement impliqu\u00e9es dans cette collaboration.<\/strong><\/p>\n

Avec MAP<\/strong><\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Par Cha\u00eene AlArabTV Le coup d\u2019envoi d\u2019un projet de formation continue au profit des ma\u00eetres artisans du secteur textile, habillement<\/p>\n","protected":false},"author":3,"featured_media":7702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/alarabtv.info\/wp-content\/uploads\/2024\/04\/SAOUIRA-ARTIZANA-ALARAB-TV-150x150.jpg","medium":"https:\/\/alarabtv.info\/wp-content\/uploads\/2024\/04\/SAOUIRA-ARTIZANA-ALARAB-TV-300x163.jpg","medium_large":"https:\/\/alarabtv.info\/wp-content\/uploads\/2024\/04\/SAOUIRA-ARTIZANA-ALARAB-TV.jpg","large":"https:\/\/alarabtv.info\/wp-content\/uploads\/2024\/04\/SAOUIRA-ARTIZANA-ALARAB-TV.jpg","1536x1536":"https:\/\/alarabtv.info\/wp-content\/uploads\/2024\/04\/SAOUIRA-ARTIZANA-ALARAB-TV.jpg","2048x2048":"https:\/\/alarabtv.info\/wp-content\/uploads\/2024\/04\/SAOUIRA-ARTIZANA-ALARAB-TV.jpg","colormag-highlighted-post":"https:\/\/alarabtv.info\/wp-content\/uploads\/2024\/04\/SAOUIRA-ARTIZANA-ALARAB-TV-392x272.jpg","colormag-featured-post-medium":"https:\/\/alarabtv.info\/wp-content\/uploads\/2024\/04\/SAOUIRA-ARTIZANA-ALARAB-TV-390x205.jpg","colormag-featured-post-small":"https:\/\/alarabtv.info\/wp-content\/uploads\/2024\/04\/SAOUIRA-ARTIZANA-ALARAB-TV-130x90.jpg","colormag-featured-image":"https:\/\/alarabtv.info\/wp-content\/uploads\/2024\/04\/SAOUIRA-ARTIZANA-ALARAB-TV.jpg","colormag-default-news":"https:\/\/alarabtv.info\/wp-content\/uploads\/2024\/04\/SAOUIRA-ARTIZANA-ALARAB-TV-150x150.jpg","colormag-featured-image-large":"https:\/\/alarabtv.info\/wp-content\/uploads\/2024\/04\/SAOUIRA-ARTIZANA-ALARAB-TV.jpg","colormag-elementor-block-extra-large-thumbnail":"https:\/\/alarabtv.info\/wp-content\/uploads\/2024\/04\/SAOUIRA-ARTIZANA-ALARAB-TV.jpg","colormag-elementor-grid-large-thumbnail":"https:\/\/alarabtv.info\/wp-content\/uploads\/2024\/04\/SAOUIRA-ARTIZANA-ALARAB-TV-600x340.jpg","colormag-elementor-grid-small-thumbnail":"https:\/\/alarabtv.info\/wp-content\/uploads\/2024\/04\/SAOUIRA-ARTIZANA-ALARAB-TV-285x340.jpg","colormag-elementor-grid-medium-large-thumbnail":"https:\/\/alarabtv.info\/wp-content\/uploads\/2024\/04\/SAOUIRA-ARTIZANA-ALARAB-TV-575x198.jpg"},"magazineBlocksPostAuthor":{"name":"\u0642\u0646\u0627\u0629 \u0627\u0644\u0639\u0631\u0628","avatar":"https:\/\/secure.gravatar.com\/avatar\/1a8b6aef48e5cc80b735b0d414f872ef?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":"0","magazineBlocksPostExcerpt":"Par Cha\u00eene AlArabTV Le coup d\u2019envoi d\u2019un projet de formation continue au profit des ma\u00eetres artisans du secteur textile, habillement","magazineBlocksPostCategories":["\u00c9conomie"],"magazine_blocks_featured_image_url":{"full":["https:\/\/alarabtv.info\/wp-content\/uploads\/2024\/04\/SAOUIRA-ARTIZANA-ALARAB-TV.jpg",624,340,false],"medium":["https:\/\/alarabtv.info\/wp-content\/uploads\/2024\/04\/SAOUIRA-ARTIZANA-ALARAB-TV-300x163.jpg",300,163,true],"thumbnail":["https:\/\/alarabtv.info\/wp-content\/uploads\/2024\/04\/SAOUIRA-ARTIZANA-ALARAB-TV-150x150.jpg",150,150,true]},"magazine_blocks_author":{"display_name":"\u0642\u0646\u0627\u0629 \u0627\u0644\u0639\u0631\u0628","author_link":"https:\/\/alarabtv.info\/?author=3"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/1a8b6aef48e5cc80b735b0d414f872ef?s=96&d=mm&r=g","magazine_blocks_category":"\u00c9conomie<\/a>","yoast_head":"\nEssaouira : Innovation, comp\u00e9titivit\u00e9 et formation pour la nouvelle g\u00e9n\u00e9ration d\u2019artisans du textile et de l\u2019habillement - 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