{"id":8359,"date":"2024-06-12T11:10:43","date_gmt":"2024-06-12T10:10:43","guid":{"rendered":"https:\/\/alarabtv.info\/?p=8359"},"modified":"2024-06-12T11:10:43","modified_gmt":"2024-06-12T10:10:43","slug":"marrakech-les-avantages-du-programme-go-siyaha-presentes-aux-professionnels-du-transport-touristique","status":"publish","type":"post","link":"https:\/\/alarabtv.info\/?p=8359","title":{"rendered":"marrakech : les avantages du programme \u00ab go siyaha \u00bb pr\u00e9sent\u00e9s aux professionnels du transport touristique"},"content":{"rendered":"<h4 style=\"text-align: left;\"><strong>Par\u00a0Alarabtv avec MAP\u00a0<\/strong><\/h4>\n<h3 style=\"text-align: left;\"><strong>Une rencontre de communication d\u00e9di\u00e9e \u00e0 la pr\u00e9sentation des avantages du programme \u00ab\u00a0Go Siyaha\u00a0\u00bb a \u00e9t\u00e9 organis\u00e9e, mercredi \u00e0 Marrakech, au profit des professionnels du transport touristique.<\/strong><\/h3>\n<h4 style=\"text-align: left;\"><strong>Organis\u00e9e par la F\u00e9d\u00e9ration nationale du transport touristique (FNTT), en partenariat avec le minist\u00e8re du Tourisme, de l\u2019Artisanat et de l\u2019\u00c9conomie sociale et solidaire, le minist\u00e8re du Transport et de la Logistique et l\u2019Agence Maroc PME, cette rencontre vise \u00e0 faire la lumi\u00e8re sur les avantages de ce programme qui s\u2019inscrit dans le cadre de la mise en \u0153uvre de la Feuille de route du tourisme 2023-2026.<\/strong><\/h4>\n<h4 style=\"text-align: left;\"><strong>Les intervenants lors de cette rencontre \u00e0 laquelle ont pris part notamment les diff\u00e9rents acteurs du secteur et des repr\u00e9sentants du minist\u00e8re du Tourisme, de l\u2019Artisanat et de l\u2019Economie Sociale et Solidaire, ont soulign\u00e9 l\u2019importance de ce programme ambitieux pour le d\u00e9veloppement de ce secteur touristique dans toutes ses composantes, et l\u2019accompagnement des manifestations internationales d\u2019envergure qui seront organis\u00e9es dans le Royaume, dont la Coupe d\u2019Afrique des Nations et la Coupe du monde de Football en 2030.<\/strong><\/h4>\n<h4 style=\"text-align: left;\"><strong>Les participants ont ainsi exprim\u00e9 leur d\u00e9termination \u00e0 accompagner ce programme dans le volet li\u00e9 au transport touristique, et \u00e0 s\u2019engager dans l\u2019\u00e9laboration d\u2019une strat\u00e9gie appropri\u00e9e, conform\u00e9ment aux nouvelles orientations de la FNTT, soulignant la n\u00e9cessit\u00e9 d\u2019accompagner les actions accomplies par l\u2019Office National Marocain du Tourisme (ONMT) pour la promotion du tourisme dans un contexte marqu\u00e9 par l\u2019accueil et l\u2019organisation d\u2019une s\u00e9rie d\u2019\u00e9v\u00e9nements et manifestations internationaux de grande envergure.<\/strong><\/h4>\n<h4 style=\"text-align: left;\"><strong>Ils ont aussi mis l\u2019accent sur l\u2019importance de l\u2019int\u00e9gration du num\u00e9rique et des nouvelles technologies dans le secteur du transport touristique, ainsi que sur le renouvellement de sa flotte, en tant que m\u00e9canisme essentiel pour l\u2019am\u00e9lioration de la qualit\u00e9 de l\u2019offre touristique et le renforcement de sa comp\u00e9titivit\u00e9 par rapport aux autres destinations touristiques.<\/strong><\/h4>\n<h4 style=\"text-align: left;\"><strong>Dans une d\u00e9claration \u00e0 la MAP, le pr\u00e9sident de la FNTT, Mohamed Bamansour, a mis en avant la mobilisation de la f\u00e9d\u00e9ration pour la mise en oeuvre de ce programme ambitieux, qui contribuera \u00e0 la digitalisation du secteur et \u00e0 l\u2019accompagnement des professionnels au niveau de la formation afin qu\u2019ils soient \u00e0 la hauteur des attentes lors des manifestations sportives et \u00e9conomiques que le Maroc abritera prochainement.<\/strong><\/h4>\n<h4 style=\"text-align: left;\"><strong>\u00ab\u00a0Le transport touristique dans notre pays ne couvre actuellement que 30% des besoins du secteur\u00a0\u00bb, a-t-il fait savoir, faisant part de son optimisme quant \u00e0 la r\u00e9alisation des objectifs escompt\u00e9s \u00e0 la lumi\u00e8re du soutien et de l\u2019accompagnement du minist\u00e8re du Transport et de la Logistique.<\/strong><\/h4>\n<h4 style=\"text-align: left;\"><strong>Dans une d\u00e9claration similaire, Mohamed Ali Al Himma, du Bureau d\u2019\u00e9tudes, de conseil et d\u2019expertise, a relev\u00e9 que cette rencontre tend \u00e0 expliquer aux op\u00e9rateurs touristiques les diff\u00e9rentes composantes du programme \u00ab\u00a0Go Siyaha\u00a0\u00bb.<\/strong><\/h4>\n<h4 style=\"text-align: left;\"><strong>\u00ab\u00a0Notre r\u00f4le aujourd\u2019hui est de sensibiliser les acteurs quant \u00e0 l\u2019importance de ce projet et de b\u00e9n\u00e9ficier d\u2019une s\u00e9rie de programmes \u00e0 m\u00eame de leur permettre de renforcer leur productivit\u00e9 et de suivre le rythme de la transformation num\u00e9rique en tant qu\u2019\u00e9l\u00e9ment essentiel pour faire face aux d\u00e9fis actuels et futurs\u00a0\u00bb, a-t-il expliqu\u00e9.<\/strong><\/h4>\n<h4 style=\"text-align: left;\"><strong>Le programme \u00ab\u00a0GO SIYAHA\u00a0\u00bb vise \u00e0 encourager les investissements dans le secteur touristique, en proposant des subventions attractives aux entrepreneurs. Il a pour objectif d\u2019accompagner les entreprises touristiques afin de cr\u00e9er une offre d\u2019animation innovante et diversifi\u00e9e pour propulser la destination Maroc vers une nouvelle \u00e8re en mati\u00e8re d\u2019exp\u00e9riences touristiques.<\/strong><\/h4>\n<h4 style=\"text-align: left;\"><strong>Dot\u00e9 d\u2019une enveloppe de 720 millions de dirhams (MDH), \u00ab\u00a0Go Siyaha\u00a0\u00bb est \u00e0 la fois un programme d\u2019appui \u00e0 l\u2019investissement et de soutien technique aux entreprises souhaitant se digitaliser, am\u00e9liorer leurs revenus, ou encore r\u00e9ussir une transition \u00e9cologique.<\/strong><\/h4>\n<h4 style=\"text-align: left;\"><strong>D\u00e9ploy\u00e9 par l\u2019Agence Maroc PME, \u00ab\u00a0Go Siyaha\u00a0\u00bb est structur\u00e9 autour de trois composantes d\u2019accompagnement \u00e0 savoir, le \u00ab\u00a0soutien \u00e0 l\u2019investissement\u00a0\u00bb, le \u00ab\u00a0conseil et expertise technique\u00a0\u00bb et l\u2019\u00a0\u00bbappui \u00e0 la croissance verte\u00a0\u00bb.<\/strong><\/h4>\n<h4 style=\"text-align: left;\"><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Par\u00a0Alarabtv avec MAP\u00a0 Une rencontre de communication d\u00e9di\u00e9e \u00e0 la pr\u00e9sentation des avantages du programme \u00ab\u00a0Go Siyaha\u00a0\u00bb a \u00e9t\u00e9 organis\u00e9e,<\/p>\n","protected":false},"author":3,"featured_media":3121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/MARRAKECH-11-150x150.jpg?v=1709053286","medium":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/MARRAKECH-11-300x163.jpg?v=1709053286","medium_large":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/MARRAKECH-11.jpg?v=1709053286","large":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/MARRAKECH-11.jpg?v=1709053286","1536x1536":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/MARRAKECH-11.jpg?v=1709053286","2048x2048":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/MARRAKECH-11.jpg?v=1709053286","colormag-highlighted-post":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/MARRAKECH-11-392x272.jpg?v=1709053286","colormag-featured-post-medium":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/MARRAKECH-11-390x205.jpg?v=1709053286","colormag-featured-post-small":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/MARRAKECH-11-130x90.jpg?v=1709053286","colormag-featured-image":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/MARRAKECH-11.jpg?v=1709053286","colormag-default-news":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/MARRAKECH-11-150x150.jpg?v=1709053286","colormag-featured-image-large":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/MARRAKECH-11.jpg?v=1709053286","colormag-elementor-block-extra-large-thumbnail":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/MARRAKECH-11.jpg?v=1709053286","colormag-elementor-grid-large-thumbnail":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/MARRAKECH-11-600x340.jpg?v=1709053286","colormag-elementor-grid-small-thumbnail":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/MARRAKECH-11-285x340.jpg?v=1709053286","colormag-elementor-grid-medium-large-thumbnail":"https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/MARRAKECH-11-575x198.jpg?v=1709053286"},"magazineBlocksPostAuthor":{"name":"\u0642\u0646\u0627\u0629 \u0627\u0644\u0639\u0631\u0628","avatar":"https:\/\/secure.gravatar.com\/avatar\/1a8b6aef48e5cc80b735b0d414f872ef?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":"0","magazineBlocksPostExcerpt":"Par\u00a0Alarabtv avec MAP\u00a0 Une rencontre de communication d\u00e9di\u00e9e \u00e0 la pr\u00e9sentation des avantages du programme \u00ab\u00a0Go Siyaha\u00a0\u00bb a \u00e9t\u00e9 organis\u00e9e,","magazineBlocksPostCategories":["TOURISME"],"magazine_blocks_featured_image_url":{"full":["https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/MARRAKECH-11.jpg?v=1709053286",624,340,false],"medium":["https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/MARRAKECH-11-300x163.jpg?v=1709053286",300,163,true],"thumbnail":["https:\/\/alarabtv.info\/wp-content\/uploads\/2023\/11\/MARRAKECH-11-150x150.jpg?v=1709053286",150,150,true]},"magazine_blocks_author":{"display_name":"\u0642\u0646\u0627\u0629 \u0627\u0644\u0639\u0631\u0628","author_link":"https:\/\/alarabtv.info\/?author=3"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/1a8b6aef48e5cc80b735b0d414f872ef?s=96&d=mm&r=g","magazine_blocks_category":"<a href=\"https:\/\/alarabtv.info\/?cat=17\" rel=\"category\">TOURISME<\/a>","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - 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